Xiaohongshu Usage Guidelines (3)

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21. Will modifying a post right after publishing it result in limited traffic?  
No, it won't. Many users observe the performance of their post for 1–3 hours after publishing. If the natural traffic and engagement are low, they may modify the cover image and title. However, frequent modifications are not recommended. Modifying 2–3 times is acceptable.

22. Why can others publish obviously violating posts, but similar posts from me are flagged as violations?  
Those are exceptions that slipped through the platform's algorithm. The platform's detection system is not perfect, and some violations are not caught immediately. However, such posts are often reported by users later.

23. Does encouraging users to comment, like, or save a post count as a violation?  
Generally, it’s not considered a violation. However, the algorithm might occasionally flag it as "inducement." The risk is low, and it depends on how it’s expressed. You can replicate the wording from successful posts for safety.

24. Can one person appear in multiple accounts as the main subject?  
Yes, as long as the content does not violate platform rules, is not entirely repetitive, and does not involve blatant promotions or marketing, it’s generally acceptable.

25. Why can I see my own comment, but others cannot?  
This indicates that your comment contains sensitive words, such as promotional content, marketing terms, or references to external e-commerce platforms like Taobao.

26. Can I mention a store name in the post or comments?  
Yes, you can mention the store name, but avoid mentioning other e-commerce platforms (e.g., Taobao, JD, Pinduoduo). Mentioning just the store name is fine. However, avoid phrases that suggest redirection, such as "I recommend buying from xxx" or "You can check out xxx." Even if the platform doesn’t detect it, competitors might report you, leading to restrictions.

27. If my post gets no likes after a day, does it mean it violated rules?  
Not necessarily. It’s common for posts to receive no engagement if they lack appeal or value. However, if you have an established account with a follower base and good prior performance, it might indicate that the post contains violating content and has been restricted.

28. How long after publishing can a post become viral?  
Typically, posts go viral within 1–2 days. You’ll notice a surge in notifications (e.g., "99+"). If your post receives a lot of comments within 1–3 hours of publishing, make sure to reply to them. Comments significantly boost the recommendation algorithm, indicating that your post has the potential to go viral.

29. Can I send links in private messages?  
No, it’s not allowed. Sending links is a clear violation, and the recipient won’t see the message either.

30. What should I do if I get flagged for private message redirection?  
Stay inactive for a week to avoid further violations. Once the restriction is lifted, resume posting normally.

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