Xiaohongshu Usage Guidelines (7)

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80. What is Xiaohongshu’s official compliant way to drive traffic to private domains?  
Use Rhubarb Store (薯店) for traffic redirection.  

Steps:  
   - (1) List a "low-priced product," such as 1 RMB or 0.1 RMB.  
   - (2) Guide users to place an order. Once they do, you can see their phone number in the store's backend.  
   - (3) Copy the phone number and add them on WeChat.  
   - (4) If the phone number isn’t linked to WeChat, send them a text message with your WeChat ID and ask them to add you.  

Important Tip: Encourage users to add you instead of actively adding them.  
WeChat limits outgoing friend requests to 30 per day, but there’s no limit for incoming requests (up to 200 per day). Frequent outgoing requests may flag your account as risky.

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81. What preparations are needed to redirect traffic to private domains for monetization?  
When a post goes viral on Xiaohongshu, you may suddenly receive many friend requests on WeChat, triggering WeChat’s risk controls and preventing you from adding more users that day. To avoid losing potential customers, consider using a public account (公众号) as an intermediary:  

   - Public accounts don’t have limits on the number of followers, even if thousands or tens of thousands subscribe in a day.  
   - Set up clear contact information on your public account, such as:  
     - (1) Auto-replies after a user follows, guiding them to add your WeChat.  
     - (2) A "Contact" section in the menu bar.  

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82. How to create hooks for traffic redirection?  
The first step in redirecting traffic is understanding your target audience's needs and offering them something valuable for free. Here are four common hooks:  

   - (1) Free digital resources (e.g., e-books, templates).  
   - (2) Free problem diagnosis: Point out the user’s issues and offer a paid solution.  
   - (3) Access to exclusive groups: Invite users to join a discussion or accountability group.  
   - (4) Create curiosity: Mention that you have valuable resources or connections, prompting users to reach out to you.

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83. How to redirect traffic from Xiaohongshu to WeChat?  
Method 1: Write a small account in your bio, where the pinned post provides instructions for adding your WeChat.  
Method 2: Use Xiaohongshu fan group chats (recommended and relatively safe).  
   - Open a group chat with your main account and display it in your profile bio. Give users a reason to join the group (e.g., resources available in the group). Once in the group, your secondary account can share WeChat details.  
Method 3: Guide users to check your favorites (e.g., "Check my favorites for the resource").  
Method 4: Guide users to check your Xiaohongshu ID (e.g., "Find the resource in my Xiaohongshu ID").  
Method 5: Use an enterprise account for redirection.  
   - Enterprise accounts cost 600 RMB for certification and allow safer sharing of WeChat details. Each business license allows certification of up to 3 enterprise accounts.  
Method 6: Redirect through a Xiaohongshu store.  
   - Use customer orders to obtain their phone numbers and add them to your private domain.

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84. How to get Xiaohongshu to recommend your live stream?  
The platform promotes live streams that provide value. Here’s what Xiaohongshu looks for:  
   - (1) User retention: If your live stream keeps users engaged for longer periods, the platform will prioritize your stream.  
   - (2) Revenue generation: If your live stream drives product sales, the platform earns a commission, making it more likely to promote your stream.

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85. What are the requirements to open a Xiaohongshu store?  
Xiaohongshu offers various store types, including personal stores, individual business stores, standard enterprise stores, and flagship stores.  

Personal stores have no requirements—new accounts with 0 followers can open one.

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86. How long does it take to open a personal store on Xiaohongshu?  
Once you submit your information, the store is approved and opened immediately.

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87. Do personal stores on Xiaohongshu require a deposit?  
While the application page mentions a 1,000 RMB deposit, you don’t need to pay it during the application process. Simply proceed to the next step, upload your ID, complete the verification, and your store will be approved.  

However, if you want to list products, you’ll need to pay the 1,000 RMB deposit.  

Payment methods:  
   - (1) Alipay: Includes a 0.7% service fee, totaling 1,007 RMB. You can use any Alipay account.  
   - (2) Bank transfer: No service fee, but the transfer must come from the bank account linked to your verified ID.

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88. How long does it take for Xiaohongshu products to get approved?  
For example, when I listed a WeChat red envelope cover, it was approved within a few minutes. Official guidelines indicate approval typically takes less than 30 minutes.

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