Xiaohongshu Usage Guidelines (5)

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35. How many followers are needed to be considered a top creator?  
According to Grey Dolphin Data's classification:  
   - Top creators: >500K followers  
   - Mid-tier creators: 50K–500K followers  
   - Junior creators: 5K–50K followers  
   - Ordinary users: <5K followers  

36. Is it better to post image-text notes or video notes?  
Both formats work, and traffic depends on content quality. Here are the advantages of each:  
   - Image-text notes: Easier to create, allowing for higher posting frequency. Suitable for beginners and helps accounts grow faster.  
   - Video notes: More engaging and authentic, making it easier to build a personal brand. A strong personal brand can lead to faster follower growth.  

37. If one post goes viral, will subsequent posts also have high traffic?  
Not necessarily. Each post's traffic is independent. If your subsequent posts lack quality or are repetitive, users may lose interest, leading to lower views.

38. Can I share my WeChat ID on Xiaohongshu?  
If your WeChat ID is a phone number, it’s strictly prohibited. If it’s a combination of letters, you can occasionally share it, but frequent sharing will be flagged by the system. Use varied methods, like alternating between text, images, or coded messages, and avoid repeating the same format.

39. What does "small eye" mean? Is it exposure?  
The "small eye" refers to the eye icon on the bottom right of your post thumbnail in your profile. It represents clicks, meaning the number of times users clicked on your post. It’s different from exposure, which refers to how many times your post appeared on users' feeds.

40. If my posting frequency hasn’t changed, but my recent posts perform worse than before, am I being restricted?  
Not necessarily. For instance, during events like Double 11, Xiaohongshu prioritizes traffic for posts related to the event, reducing recommendations for other content. The platform's traffic allocation fluctuates dynamically based on trends, and performance may improve after the event.

41. Should I add as many tags as possible to each post?  
The purpose of tags is to increase the chances of your post being indexed and searchable. Adding 3–15 relevant tags is sufficient.  

Over-tagging has drawbacks:  
   - It can confuse the platform about your account's niche, leading to inaccurate recommendations.  
   - Misleading tags may attract users who find your content irrelevant, resulting in high clicks but low engagement (likes and saves), which negatively impacts your post's performance.  

42. Should I post daily?  
Daily posting is ideal if you can maintain content quality. However, not everyone has the time or resources for this. Consistent posting, such as 3–5 posts per week, is sufficient.

43. What is a good click-through rate (CTR) for a single post?  
A CTR of 5%–10% indicates decent post quality. If your CTR exceeds 10%, your post is performing exceptionally well.

44. If my account's content is inconsistent and I want to focus on a niche, should I start a new account?  
If your account hasn’t committed serious violations, there’s no need to start over. You can hide older posts instead of deleting them in bulk. If you choose to delete, do so gradually (e.g., 1–2 posts per day over a few weeks). However, deleting is often unnecessary.

45. What size should the cover image be?  
The cover image is displayed as a 3:4 vertical rectangle. If you upload a 9:16 or 1:2 vertical image, it will be cropped to fit the 3:4 frame, leaving blank spaces on the sides.  

To maximize visibility, use a 3:4 vertical image for the best display on the feed.

46. Should I include trending keywords in my post?  
Trending keywords can boost recommendation and search traffic. However, avoid overloading your post with unrelated trending keywords. Ensure they are highly relevant to your content.

47. Why am I not gaining followers?  
Slow follower growth can result from:  
   - (1) Insufficient content: You haven’t provided enough value for users to follow you.  
   - (2) Low-quality content: Your posts don’t meet users' needs or expectations.  
   - (3) Weak personal branding: Even with decent content, your persona may lack appeal.  
   - (4) Niche audience: Your topic may be too specific, with a limited audience on Xiaohongshu.  

48. Does tagging @OfficialRhubarb (官方薯) at the end of a post bring traffic support?  
No, it doesn’t help. With the sheer volume of posts daily, the official account is unlikely to notice your tag. If your post performs well, the system will automatically flag it for further exposure, regardless of whether you tag the official account.

49. How long should a video post be?  
For videos with narration, 1–3 minutes is ideal. Keep the pacing engaging, as overly long videos may lose viewers' attention. Designing effective video content is a professional and challenging task.

50. What are the best days to post on Xiaohongshu?  
Based on observations, Wednesdays and Thursdays tend to perform well, while Friday evenings are less effective. Consider when your target audience is most likely to be active. For example, many women may have social plans on Friday nights, reducing their time on Xiaohongshu. Experiment by posting on different days to identify patterns in your niche.

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