Xiaohongshu Usage Guidelines (1)

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1. Can a single phone log in to multiple accounts?
   Yes, it is possible. I have managed six accounts, each with over 10,000 followers, all operated on the same Xiaomi phone. Xiaomi phones support dual SIM and app cloning, allowing me to log in to two Xiaohongshu accounts simultaneously.  
   While some tutorials suggest using one device per account and avoiding WiFi to minimize risks, I believe this rule is unnecessary. Modern phones often support dual SIMs, and it’s common for creators to use multiple accounts — one for personal content and another for professional purposes.  
   A better way to identify marketing accounts is by analyzing their content and behavior, not by imposing device restrictions.  

2. Can two phones log in to the same Xiaohongshu account simultaneously?
   No, this is not allowed. If you log in on phone A, the account on phone B will be logged out automatically.

3. Do new accounts need to be "nurtured" before use?
   "Nurturing" refers to pretending to be a regular user by browsing and interacting with content for a few days. In my experience, this is unnecessary unless you are managing dozens of accounts for marketing purposes.  
   For personal use or managing one or two accounts, simply posting content normally is fine. Xiaohongshu benefits from creators who attract user engagement and transactions, so it does not oppose content creation. However, if you direct traffic or sales outside the platform, it will take action.  

4. Can personal bios be frequently updated?
   Yes, as long as you are refining your wording without changing your niche, it’s not an issue. The official rule allows you to update your bio three times a week.  
   However, if your niche changes (e.g., from a photographer to a psychologist), it may affect your account's weight on the platform.

5. Can profile pictures and usernames be frequently changed?
   Yes, you can change them whenever needed. However, drastic changes may affect how your followers recognize you.

6. Can personal bios include contact information like WeChat, email, or phone numbers?
   No, unless you have over 200,000 followers. Even then, only email addresses are tolerated, as directing traffic outside the platform conflicts with Xiaohongshu's policies. Including WeChat or phone numbers will likely result in removal.  
   Advertisers typically reach creators via email.

7. Can notes (posts) be deleted in bulk?
   Deleting a few notes is fine, but deleting dozens at once can negatively impact your account.  
   Bulk deletion erases your contribution history, lowering your account's weight. It also harms the platform's content assets. Instead, consider hiding notes rather than deleting them.

8. How many accounts can a person verify with their ID?
   One ID card can only verify one account, and verification cannot be undone.

9. Do the ID and phone number used for verification need to belong to the same person?
   No, they don’t have to match. For example, my small account uses my phone number, but the ID verification is under a family member’s name.

10. What are the benefits of verifying a professional account?
    Verifying a professional account is necessary if you want to monetize. Only professional accounts can access features like product tagging in notes, live-streaming sales, opening shops, and receiving in-platform ad collaborations.  
    If you don’t have a clear monetization plan yet, you can wait to verify, as it will occupy your ID for that account.

 

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